Digipack Research and Conventions of a digipack

What is a digipak?

A digipack is a packaging for CD or special edition CD's- it is used to give an idea or feeling of the artist and type of music and genre of the album. It is to represent the artist and single as a whole which will promote them to their consumers- heightening sales.

Conventions of a digipack

• represent artist
• video content
• look professional 
• relevant information about artist
• barcodes (to be sold in shops)
• all songs from artist displayed on digipack
• genre is portrayed successfully 
• general flow of design/colour scheme

Rihanna- Rated R Album Cover

I chose to research and look into Rihanna's 'Rated R' album cover because I believe that the images and colours used are very similar to my idea's for my digipack. 

Make Up

In rihanna's album cover her make up is very devious and dark, suggesting that one main song on her album expresses something of this nature. I thought that the choice of lipstick and eyemakeup was very bold and stood out. This relates to how I would like my digipack cover make up to be for my main singer Zarenna, as she acts as a devious fallen angel in the music video for Embrace This Day and therefore dark makeup, like Rihanna's, would express this.

Posture

In Rihanna's album cover, one hand is covering her eye, a pose that my singer Zarenna does in the video for Embrace This Day. I believe that like Rihanna's make up, her posture represent's the devious and bold nature of one the main songs on the album. I believe the covering of the eye suggests that the song has a meaning of that she may have something to hide or is shy. I would like my singer Zarenna to pose in somewhat a similar way to Rihanna as she is hiding and trying to escape becoming the good fallen angel that also features in the video.

Effects

In Rihanna's album cover the chosen effect for the album cover is a very bold black and white effect which has a lot of contrast added to create detail. I think that the fact everything is very dark expresses the nature of the songs on the album and also emphasizes the choice of make up and posture of the album cover as she appears to look very scary. I may use an effect like this on my digipack however I may experiment with effects more such as using half/half (half colour and half black and white).