Advertising Packaging Feedback

After completing my digi-pack and poster for my album 'Embrace This Day', I received feedback from my teacher.

DIGIPACK

WHAT WENT WELL 

• interesting images that grab the attention of the audience
• excellent use of black and white colours throughout the packaging
• recognised that this is a digipack and not just a CD
• recogniseable identity imagry such as barcodes, iTunes logo and universal logo 
• interesting use of effects 
• effects on images are not too intrusive
• established a logo for 'ZARENNA' the artist by using a recognisable 'Z' on the inner lyric slot

EVEN BETTER IF

• suggestion to make the 'Z' image page into a lyric book
• background image on CD insert

POSTER

WHAT WENT WELL

• excellent use of image and text
• dates of digipack release are made clear
• same font and colour scheme used throughout
• important information is made clear to the audience by text size ect.

EVEN BETTER IF

• image of the cd itself on the poster to make very clear to the audience that this is a poster for the release of the digipack- not a tour date.

I was additionally asked questions by my teacher to answer on my blog about the digipack and poster.

1) What media term explains the imagery of the artist looking into the camera/straight at the audience?

The answer to this is DIRECT MODE OF ADDRESS. I used DMA for my images in my digipack because it was important to me that the audience felt an instant connection with the artist. I thought that if I used imagery which made the artist (Zarenna) look shy would disinterest the audience. I believed that the use of intimidation of the eyes in the images of Zarenna would also represent the nature of the artist's genre of music- which is dance. It could be suggested that if I used a less intimdaiting image- the genre of the music could be seen as soul/R&B.

2) Explain what font I used- where and why is it from?

The answer to this question is that I chose to get the front from an online source. This website is called www.dafont.com, the font itself is called Dolce Vita. I thought that this font went well with my music genre because of it's quirky and simplistic nature. The main feature of the font, is the reversed A. I believed this added extra uniqueness to the font, and to the digipack and poster too.