Wednesday, 15 April 2015
Wednesday, 8 April 2015
How did you use media technologies in the construction and research, planning and evaluation stages?
How did you use media technologies in the construction and research, planning and evaluation stages?
- COLLAGE
Collage
one of the ways I have evaluated this question is through a collage. By watching my PREZI, it should be clear that I have used the internet in ways to research and construct parts of my project such as the ancillary texts (poster and digipack). As seen, I used Rihanna's RATED R album cover for inspiration for ZARENNA's poster and digipack images. Now, using a collage I will visually show the inspiration of other media technologies such as MUSIC VIDEOS, ALBUM/SINGLE COVERS AND ICONIC TEXT to help construct, research, plan and evaluate my product.
What have you learned from your audience feedback?
What have you learned from your audience feedback?
I have answered this question in the form of QUESTIONNAIRE RESPONSES followed with GRAPHS to mirror the response.
I have answered this question in the form of QUESTIONNAIRE RESPONSES followed with GRAPHS to mirror the response.
I gathered a group of 10 people ranging between the ages of 13-53 of both genders (TARGET AUDIENCE) , to ask them a set of questions about my music video.
Question 1- Do you understand the concept of the music video?
It was important for my own personal satisfaction of the evaluation process, to make sure that my target audience watching my music video were aware of the concept and understanding what was happening in the video.I had a overall positive response to this question, with 8/10 people understanding the concept. With two people not understanding- I followed with the question 'Why?' to these individuals. One of two individuals answered -
"I could see that there was an element of similarity between the singer Zarenna and the angel in the music video- as they looked the same and towards the end both characters came together. However, throughout the majority of the video I struggled to understand the concept of personal identity issues with the angel- I could not find the link between the angel herself and fighting to 'be' Zarenna until the end of the video..." Response Group Individual Aged 18
How did this help me with my evaluation and how would I improve the music video based on this response?
The response I got from this individual helped me a lot. It gave me a good understanding of where I could of possibly done a better job in expressing the concept. For example; I could of linked the two (Zarenna and angel) in a better way by creating an additional similarity between them- Despite the fact they are the SAME person, I could of linked them by a signature piece of jewelry or pattern on the face (facepaint).
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Question 2- Does the music video and ancillary texts link?
This response was fantastic. In the group I showed them the music video along with the ancillary texts (poster and digipack) and asked them if they thought that they all linked together. With an overall 10/10 response for 'YES', it was clear that I had achieved my goal of creating a flowing link throughout each product- relating one another together. I followed the ask the question- 'Why?' to one of these individuals to answered yes to this question- in which the answer followed;
"It was very easy for me to see and understand the link between all of the products for the singer Zarenna. In the music video, Zarenna is wearing a black turtle neck top with long straingtened black hair. In the digipack and poster, Zarenna is too wearing this black top and long black hair, it is clear that the two are linked together" Response Group Individual Aged 14
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Question 3- How effective is the combination of all three of these products?
This was the final question I asked my focus group. It is the most important and largest question that I asked the group- it delivered the largest response for my evaluation on question 2. I asked, how effective is the combination of all three of these products (music video, poster, digipack) as I needed to know whether all three combined interested/attracted and informed my audiences. The response was overall positive- 7/10 individuals answered that the combination was very effective- 2/10 answered it was just effective, and 1/10 individuals answered that the combination was not effective. I asked all three of these groups of individuals 'Why?'
'VERY EFFECTIVE' GROUP RESPONSE- "We believe that it was a very effective combination to promote and sell the artist Zarenna. The music video was upbeat, interesting and active. There were no parts of the music video which we thought was boring or repetitive, the lip syncing was on time and was also filmed in numerous ways. There was a variety of shots and interesting angels to view the singer from, and the shots of the angel created a unique music video which we have not seen often from existing dance tracks. The poster and digipack was simple yet informative- the colour scheme was very bold to the eye and enticed all of us into reading what the singer had to offer..."
- AGED 13,15,15,18,18,19,20
'EFFECTIVE' GROUP RESPONSE- "As a pair, we believed that the combination was only effective- this was because we did not understand the concept of the music video as well as others and therefore we could not say that these products would be our first choice of music to buy or see in shop/concert. The music video was interesting, yet not easily understood. On the other hand, the ancillary texts were very bold and simple which we both thought were effective"
- AGED 14,15
'NOT EFFECTIVE' RESPONSE- "I did not really find any of the products effective- this was not because I thought that the project was poorly done or that it was unprofessional- but I personally was not interested in the music and therefore I did not have a lot of interest in understanding the concept."
Previous Feedback Video Talk- Script and Images Below
- AGED 17
Previous Feedback Video Talk- Script and Images Below
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| This was the feedback for my digipack- I wad advised by my teacher to add a background onto the CD insert part of the digipack. I therefore went away and added 'kisses' to the background. I did this by putting dark lipstick on my singer Zarenna and asking her to kiss a piece of paper several times so that I got a good and rounded outline of her lips and the lipstick. I then uploaded this onto photoshop where I then edited it and then posted it on the background of the CD insert. I lowered the opacity to allow the audience to see the disc. This feedback that I acted on increased my marks for the digipack. |
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| Here when I was given feedback for my poster- I was advised to add the image of the digipack onto to poster itself to show its existence as a CD. I therefore acted on this feedback by taking a photo of the digipack assembled against a white background which made it simple to edit on Photoshop. When uploaded, I chose the most effective angle and then edited it so that it fit in with my poster. This feedback that I acted on increased my marks for the poster. |
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Script
During my A2 project, I created three main products- the music video, digipack and poster to promote my chosen singer Zarenna performing Embrace This Day by DJ PANDAMAN. The first and main product created was the music video. It was important to me that I created a unique and different stance to dance track music videos, as during my research I did not find any that involved a storyline which was not about a couple falling in love or partying/dancing. I therefore developed the personal identity storyline which involved Zarenna, coming to terms with being an angel and singer on earth and fighting between which individual would take over. I believe this storyline was extremely successful with my target audience and this was proved in my focus group testing. The theme was understood by most and therefore created an effective response.
During the editing of the music video I added several effects and variety of shots to ensure that it was clear that Zarenna was fighting between her angel self and singer self- I did this by several effects such as red colouring at the end when Zarenna is 'becoming the angel' and lightening effects to show the severity of struggle she is going through at that moment. For example, the red colouring of the scene represented her anger and stress- which was understood by my audience which reflects it's effectiveness to my audience.
Furthermore, I developed effectiveness of my concept through mise-en-scene. I used a wide range of props throughout and different clothing to signify the difference between the two people. For example, the singer Zarenna character wore black clothing throughout, and sometimes had facial design such as diagonal/vertical lines on her face. Whilst on the other hand, the angel wore cream clothing, with black wings and a mask. It was clear to my focus group that the two were different 'souls' however they could recognise similar features such as her hair, and eyes which reinstated that the two were the same people. I additionally used close up's of the angels eyes on a few occasions to let the audience see this. The use of props and clothing was important as at the end of the music video, both characters came together as Zarenna is seen putting on the mask, whilst wearing her all black clothing- signifying her decision as a character.
Editing to the beat and also adding a variety of different meanings of shots was important too. For example, I have edited to the beat throughout- to ensure that the audience are kept interested- it represents the upbeat nature of the song, and the personality of the singer too. It was also key that the shots were edited in a variety of ways- this is because I wanted to keep consistency of the location when Zarenna was singing, therefore she is filmed behind/in a white background throughout- which may be quite boring if I did not edit these. I edited them in a way which created 'variety' even if they were all filmed in the same place. For example many shots have been split in to two, four screens, two scenes in one, black and white or lightening effects. My response from my focus group did not express that it was boring, which therefore proves this point effective.
Developing my ancillary texts had to stick by a strict theme throughout and I ensured that both contained the same text, design, colour , theme and images- to make sure that audiences were able to link the two, and the music video. For example, I chose a black theme throughout both texts so that it related to the dark, dingy nature of the music video and Zarenna's character that she presented to the audience. The text I chose therefore I coloured white, so that it stood out to the audience and was the first thing they saw, which is how I feel Zarenna the singer, should be presented. The text was simple however had a unique development on the 'Z' which I believe related to Zarenna's uniqueness. It additionally created a brand image which is important for all singers, therefore I believe I added a professional touch to the product.
The digipack- used black and white themes, however the background was white and the text was black, which contrasts against the theme of the poster, which uses black backgrounds and white text. I was not worried about this at all, as I believe it represented differences between the two ancillary texts however both used the same texts and images, which therefore could be understood by my audience. I did not alter or change any text as I wanted it to create a flow between both ancillary texts.
The images on the digipack and poster I believe were very effective in regards to the relation to the music video- creating the biggest link between the combination of the three. The images taken for the ancillary texts were created in a way to look as if they had just been taken off the music video- when capturing these moments I ensured Zarenna had similar make up, the same top and the same hairstyle so that she looks identical to how she did in the music video- when testing my focus group, they did not question that the images looked any different to the music video - which proves that this was effective in regards to linking all three products together.
If I was to change anything about the combination of the three, I would of found the font for the ancillary texts earlier on and edited it into the start of my music video where text is used to represent the song. I would if I could, use the font 'Dolce Vita' in the music video which would create an even stronger bond and effectiveness of the three as the text in the music video is not the same as the ancillary texts.
In conclusion I believe that the combination between the three products is very effective and it is clear that all three products are promoting the singer Zarenna.
During the editing of the music video I added several effects and variety of shots to ensure that it was clear that Zarenna was fighting between her angel self and singer self- I did this by several effects such as red colouring at the end when Zarenna is 'becoming the angel' and lightening effects to show the severity of struggle she is going through at that moment. For example, the red colouring of the scene represented her anger and stress- which was understood by my audience which reflects it's effectiveness to my audience.
Furthermore, I developed effectiveness of my concept through mise-en-scene. I used a wide range of props throughout and different clothing to signify the difference between the two people. For example, the singer Zarenna character wore black clothing throughout, and sometimes had facial design such as diagonal/vertical lines on her face. Whilst on the other hand, the angel wore cream clothing, with black wings and a mask. It was clear to my focus group that the two were different 'souls' however they could recognise similar features such as her hair, and eyes which reinstated that the two were the same people. I additionally used close up's of the angels eyes on a few occasions to let the audience see this. The use of props and clothing was important as at the end of the music video, both characters came together as Zarenna is seen putting on the mask, whilst wearing her all black clothing- signifying her decision as a character.
Editing to the beat and also adding a variety of different meanings of shots was important too. For example, I have edited to the beat throughout- to ensure that the audience are kept interested- it represents the upbeat nature of the song, and the personality of the singer too. It was also key that the shots were edited in a variety of ways- this is because I wanted to keep consistency of the location when Zarenna was singing, therefore she is filmed behind/in a white background throughout- which may be quite boring if I did not edit these. I edited them in a way which created 'variety' even if they were all filmed in the same place. For example many shots have been split in to two, four screens, two scenes in one, black and white or lightening effects. My response from my focus group did not express that it was boring, which therefore proves this point effective.
Developing my ancillary texts had to stick by a strict theme throughout and I ensured that both contained the same text, design, colour , theme and images- to make sure that audiences were able to link the two, and the music video. For example, I chose a black theme throughout both texts so that it related to the dark, dingy nature of the music video and Zarenna's character that she presented to the audience. The text I chose therefore I coloured white, so that it stood out to the audience and was the first thing they saw, which is how I feel Zarenna the singer, should be presented. The text was simple however had a unique development on the 'Z' which I believe related to Zarenna's uniqueness. It additionally created a brand image which is important for all singers, therefore I believe I added a professional touch to the product.
The digipack- used black and white themes, however the background was white and the text was black, which contrasts against the theme of the poster, which uses black backgrounds and white text. I was not worried about this at all, as I believe it represented differences between the two ancillary texts however both used the same texts and images, which therefore could be understood by my audience. I did not alter or change any text as I wanted it to create a flow between both ancillary texts.
The images on the digipack and poster I believe were very effective in regards to the relation to the music video- creating the biggest link between the combination of the three. The images taken for the ancillary texts were created in a way to look as if they had just been taken off the music video- when capturing these moments I ensured Zarenna had similar make up, the same top and the same hairstyle so that she looks identical to how she did in the music video- when testing my focus group, they did not question that the images looked any different to the music video - which proves that this was effective in regards to linking all three products together.
If I was to change anything about the combination of the three, I would of found the font for the ancillary texts earlier on and edited it into the start of my music video where text is used to represent the song. I would if I could, use the font 'Dolce Vita' in the music video which would create an even stronger bond and effectiveness of the three as the text in the music video is not the same as the ancillary texts.
In conclusion I believe that the combination between the three products is very effective and it is clear that all three products are promoting the singer Zarenna.
Friday, 20 March 2015
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
I have answered this question in two forms;
I have answered this question in two forms;
- Directors Commentary
- Forms and Conventions Table
DIRECTORS COMMENTRY
Thursday, 19 March 2015
Previous video (Embrace This Day) What changed, and why?
Video here
My music video transitioned from the theme of love and hate to personal identity within a matter of weeks- I believe that the change was the most positive improvement on my music video project to date.
My first plot was originally based around the typical, cliche theme for dance tracks- love. I began the filming of Embrace This Day with two characters - Alice Isaacs and Charlie Varney. Both interested in music, I felt that they were perfect for the role of these characters. Set out with a plan, I began filming in the evenings for the video, set in Barnet, Greater London, and Southbank, Central London. Once filming I returned to my work space and uploaded it onto the programmer Final Cut Express.
After the music video had roughly been put together, I gathered feedback from my peers in my class and my teacher- the feedback was mixed, however many showed a dislike in the fact that the camera quality was poor because it wad dark at night, and there was too much acting, and not singing. After deliberation I therefore decided to take the chance to promptly re-created a new theme for the track, in which I then recruited Zarenna Porter to play a fallen angel in the music video, based around personal identity.
Filming for the second take of the video was a lot easier straight away. I took the camera to two locations, my home and an outside field in Greater London- both in broad day light, the camera quality was definitely better for the video. It was additionally easier because Zarenna was my only character that needed dealing with- which made it easier to give instructions, or re-shoot if needs be. Furthermore, Zarenna was very flexible when it came to filming and we subsequently filmed the video over a few days- which was great. The location was additionally a positive in regards to filming, my home scenery for the lip syncing parts of the track was great because we were both in a comfortable and quiet environment with no distractions, similar, the open field in GL was also reasonably empty, which made filming long shots for example, a lot clearer and less packed.
My music video transitioned from the theme of love and hate to personal identity within a matter of weeks- I believe that the change was the most positive improvement on my music video project to date.
My first plot was originally based around the typical, cliche theme for dance tracks- love. I began the filming of Embrace This Day with two characters - Alice Isaacs and Charlie Varney. Both interested in music, I felt that they were perfect for the role of these characters. Set out with a plan, I began filming in the evenings for the video, set in Barnet, Greater London, and Southbank, Central London. Once filming I returned to my work space and uploaded it onto the programmer Final Cut Express.
After the music video had roughly been put together, I gathered feedback from my peers in my class and my teacher- the feedback was mixed, however many showed a dislike in the fact that the camera quality was poor because it wad dark at night, and there was too much acting, and not singing. After deliberation I therefore decided to take the chance to promptly re-created a new theme for the track, in which I then recruited Zarenna Porter to play a fallen angel in the music video, based around personal identity.
Filming for the second take of the video was a lot easier straight away. I took the camera to two locations, my home and an outside field in Greater London- both in broad day light, the camera quality was definitely better for the video. It was additionally easier because Zarenna was my only character that needed dealing with- which made it easier to give instructions, or re-shoot if needs be. Furthermore, Zarenna was very flexible when it came to filming and we subsequently filmed the video over a few days- which was great. The location was additionally a positive in regards to filming, my home scenery for the lip syncing parts of the track was great because we were both in a comfortable and quiet environment with no distractions, similar, the open field in GL was also reasonably empty, which made filming long shots for example, a lot clearer and less packed.
Wednesday, 4 March 2015
WORD CLOUD
On this word cloud, I put together a set of words that represent my video for Embrace This Day. The words in the cloud represent Zarenna's personality, the theme of the song, the genre, the type of music and the character Zarenna plays.
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