What have you learned from your audience feedback?

What have you learned from your audience feedback?

I have answered this question in the form of QUESTIONNAIRE RESPONSES followed with GRAPHS to mirror the response.

I gathered a group of 10 people ranging between the ages of 13-53 of both genders (TARGET AUDIENCE) , to ask them a set of questions about my music video. 

Question 1- Do you understand the concept of the music video?

It was important for my own personal satisfaction of the evaluation process, to make sure that my target audience watching my music video were aware of the concept and understanding what was happening in the video.I had a overall positive response to this question, with 8/10 people understanding the concept. With two people not understanding- I followed with the question 'Why?' to these individuals. One of two individuals answered -

"I could see that there was an element of similarity between the singer Zarenna and the angel in the music video- as they looked the same and towards the end both characters came together. However, throughout the majority of the video I struggled to understand the concept of personal identity issues with the angel- I could not find the link between the angel herself and fighting to 'be' Zarenna until the end of the video..." Response Group Individual  Aged 18

How did this help me with my evaluation and how would I improve the music video based on this response?

The response I got from this individual helped me a lot. It gave me a good understanding of where I could of possibly done a better job in expressing the concept. For example; I could of linked the two (Zarenna and angel) in a better way by creating an additional similarity between them- Despite the fact they are the SAME person, I could of linked them by a signature piece of jewelry or pattern on the face (facepaint).

Question 2- Does the music video and ancillary texts link?

This response was fantastic. In the group I showed them the music video along with the ancillary texts (poster and digipack) and asked them if they thought that they all linked together. With an overall 10/10 response for 'YES', it was clear that I had achieved my goal of creating a flowing link throughout each product- relating one another together. I followed the ask the question- 'Why?' to one of these individuals to answered yes to this question- in which the answer followed;

"It was very easy for me to see and understand the link between all of the products for the singer Zarenna. In the music video, Zarenna is wearing a black turtle neck top with long straingtened black hair. In the digipack and poster, Zarenna is too wearing this black top and long black hair, it is clear that the two are linked together"  Response Group Individual Aged 14

Question 3- How effective is the combination of all three of these products?

This was the final question I asked my focus group. It is the most important and largest question that I asked the group- it delivered the largest response for my evaluation on question 2. I asked, how effective is the combination of all three of these products (music video, poster, digipack) as I needed to know whether all three combined interested/attracted and informed my audiences. The response was overall positive- 7/10 individuals answered that the combination was very effective- 2/10 answered it was just effective, and 1/10 individuals answered that the combination was not effective. I asked all three of these groups of individuals 'Why?' 

'VERY EFFECTIVE' GROUP RESPONSE- "We believe that it was a very effective combination to promote and sell the artist Zarenna. The music video was upbeat, interesting and active. There were no parts of the music video which we thought was boring or repetitive, the lip syncing was on time and was also filmed in numerous ways. There was a variety of shots and interesting angels to view the singer from, and the shots of the angel created a unique music video which we have not seen often from existing dance tracks. The poster and digipack was simple yet informative- the colour scheme was very bold to the eye and enticed all of us into reading what the singer had to offer..." 

• AGED 13,15,15,18,18,19,20

'EFFECTIVE' GROUP RESPONSE- "As a pair, we believed that the combination was only effective- this was because we did not understand the concept of the music video as well as others and therefore we could not say that these products would be our first choice of music to buy or see in shop/concert. The music video was interesting, yet not easily understood. On the other hand, the ancillary texts were very bold and simple which we both thought were effective" 

• AGED 14,15

'NOT EFFECTIVE' RESPONSE- "I did not really find any of the products effective- this was not because I thought that the project was poorly done or that it was unprofessional- but I personally was not interested in the music and therefore I did not have a lot of interest in understanding the concept." 

• AGED 17

Previous Feedback Video Talk- Script and Images Below

This was the feedback for my digipack- I wad advised by my teacher to add a background onto the CD insert part of the digipack. I therefore went away and added 'kisses' to the background. I did this by putting dark lipstick on my singer Zarenna and asking her to kiss a piece of paper several times so that I got a good and rounded outline of her lips and the lipstick. I then uploaded this onto photoshop where I then edited it and then posted it on the background of the CD insert. I lowered the opacity to allow the audience to see the disc. This feedback that I acted on increased my marks for the digipack.

Here when I was given feedback for my poster- I was advised to add the image of the digipack onto to poster itself to show its existence as a CD. I therefore acted on this feedback by taking a photo of the digipack assembled against a white background which made it simple to edit on Photoshop. When uploaded, I chose the most effective angle and then edited it so that it fit in with my poster. This feedback that I acted on increased my marks for the poster.