Thursday, 19 March 2015

Previous video (Embrace This Day) What changed, and why?

Video here

My music video transitioned from the theme of love and hate to personal identity within a matter of weeks- I believe that the change was the most positive improvement on my music video project to date.
My first plot was originally based around the typical, cliche theme for dance tracks- love. I began the filming of Embrace This Day with two characters - Alice Isaacs and Charlie Varney. Both interested in music, I felt that they were perfect for the role of these characters. Set out with a plan, I began filming in the evenings for the video, set in Barnet, Greater London, and Southbank, Central London. Once filming I returned to my work space and uploaded it onto the programmer Final Cut Express. 
After the music video had roughly been put together, I gathered feedback from my peers in my class and my teacher- the feedback was mixed, however many showed a dislike in the fact that the camera quality was poor because it wad dark at night, and there was too much acting, and not singing. After deliberation I therefore decided to take the chance to promptly re-created a new theme for the track, in which I then recruited Zarenna Porter to play a fallen angel in the music video, based around personal identity.

Filming for the second take of the video was a lot easier straight away. I took the camera to two locations, my home and an outside field in Greater London- both in broad day light, the camera quality was definitely better for the video. It was additionally easier because Zarenna was my only character that needed dealing with- which made it easier to give instructions, or re-shoot if needs be. Furthermore, Zarenna was very flexible when it came to filming and we subsequently filmed the video over a few days- which was great.  The location was additionally a positive in regards to filming, my home scenery for the lip syncing parts of the track was great because we were both in a comfortable and quiet environment with no distractions, similar, the open field in GL was also reasonably empty, which made filming long shots for example, a lot clearer and less packed.

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