In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I have answered this question in two forms;

1. Directors Commentary
2. Forms and Conventions Table

DIRECTORS COMMENTRY 

Previous video (Embrace This Day) What changed, and why?

Video here

My music video transitioned from the theme of love and hate to personal identity within a matter of weeks- I believe that the change was the most positive improvement on my music video project to date.
My first plot was originally based around the typical, cliche theme for dance tracks- love. I began the filming of Embrace This Day with two characters - Alice Isaacs and Charlie Varney. Both interested in music, I felt that they were perfect for the role of these characters. Set out with a plan, I began filming in the evenings for the video, set in Barnet, Greater London, and Southbank, Central London. Once filming I returned to my work space and uploaded it onto the programmer Final Cut Express. 
After the music video had roughly been put together, I gathered feedback from my peers in my class and my teacher- the feedback was mixed, however many showed a dislike in the fact that the camera quality was poor because it wad dark at night, and there was too much acting, and not singing. After deliberation I therefore decided to take the chance to promptly re-created a new theme for the track, in which I then recruited Zarenna Porter to play a fallen angel in the music video, based around personal identity.

Filming for the second take of the video was a lot easier straight away. I took the camera to two locations, my home and an outside field in Greater London- both in broad day light, the camera quality was definitely better for the video. It was additionally easier because Zarenna was my only character that needed dealing with- which made it easier to give instructions, or re-shoot if needs be. Furthermore, Zarenna was very flexible when it came to filming and we subsequently filmed the video over a few days- which was great.  The location was additionally a positive in regards to filming, my home scenery for the lip syncing parts of the track was great because we were both in a comfortable and quiet environment with no distractions, similar, the open field in GL was also reasonably empty, which made filming long shots for example, a lot clearer and less packed.

WORD CLOUD

On this word cloud, I put together a set of words that represent my video for Embrace This Day. The words in the cloud represent Zarenna's personality, the theme of the song, the genre, the type of music and the character Zarenna plays.